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Indie Sexual Wellness Brands a ‘Target’ for Namesake Retailer

Emerging brands’ unique understanding of the category are a target for retailer attention.

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By: Lianna Albrizio

Associate Editor

One year after adding several emerging brands to its sexual health selection Target is continuing to pick up additional brands to help them pick up steam with consumers.   In the personal care sector, vaginal health brand Cheeky Bonsai has expanded its Target footprint from 230 to 800 doors. Four of the brand’s offerings, including its Balanced Babe Probiotic Gummies, are now sold at Target stores—the product’s exclusive retailer. Cheeky Bonsai’s “Bye Bye UTI” Urinary Tract Health Suppor...

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